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Applying Science to Copywriting: 11 Psychological Techniques

Psychology is a scientific branch that you should consider utilising for your copy. Getting into your audience’s minds assists with their response to your words and prompts a call-to-action. Here are 11 psychological techniques you can use when applying science to copywriting: 01. Illusory Truth Effect This effect is one you can use to circumvent … Read more Applying Science to Copywriting: 11 Psychological Techniques