Multi-Channel Content Marketing: A Summary

Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more Multi-Channel Content Marketing: A Summary

13 Top YouTubers for Copywriters: Watch & Learn

Video content is trending in the copywriting world right now, and numerous copywriters are making the most of this. In this article I will feature 13 Top YouTubers for Copywriters whose videos display valuable content that features prominently on YouTube. 01. Neville Medhora – Kopywriting Kourse Neville Medhora is the host of the Kopywriting Kourse … Read more 13 Top YouTubers for Copywriters: Watch & Learn

17 Opinions on the Future Role of AI Content Generators: Why Go AI?

Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more 17 Opinions on the Future Role of AI Content Generators: Why Go AI?

LOL for Copywriters: 13 Tips & Guidelines for Writing Humorous Content

I’m not funny. Whenever I try stand-up comedy I end up sitting down. The simple truth is that you don’t need to be funny to write humorous content… and that’s no joke! So why would you want to produce humorous content anyway? What benefits would it provide? And how would you go about doing it? … Read more LOL for Copywriters: 13 Tips & Guidelines for Writing Humorous Content

Keep Trendy: 10 Top Copywriting and Content Marketing Trends in 2021

You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that are growing … Read more Keep Trendy: 10 Top Copywriting and Content Marketing Trends in 2021

Research: The Most Important Skill in a Copywriter’s Arsenal

So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more Research: The Most Important Skill in a Copywriter’s Arsenal

Twitter Insights: 22 Tips That Will Help You to Tweet More Effectively

With over 350 million daily users, Twitter has become a marketing haven for businesses worldwide. Productive insights into this marketing art form can really assist in creating success. Here are 22 tips that will help you to tweet more effectively:- 01. Use 100 Characters or Less Statistics show that shorter tweets achieve more. Using 100 … Read more Twitter Insights: 22 Tips That Will Help You to Tweet More Effectively

Be Prepared: 42 Potential Interview Questions and Tips for Copywriting Candidates

Copywriting is an increasingly competitive industry and, when you get that interview scheduled, it is important that you are as prepared as you can be. Here is a list of 42 potential interview questions and tips for copywriting candidates. Q01: How Would You Describe Your Writing? Everybody has a personal style. It’s up to you … Read more Be Prepared: 42 Potential Interview Questions and Tips for Copywriting Candidates

The Top 15 Songs for Copywriters: A Writing Countdown

It’s fun to play with words. Certain songs have links to the copywriting profession, albeit tenuous ones. We’ve found a way to link some song titles and certain lyrics in the songs themselves in order to form The Top 15 Songs for Copywriters: a writing countdown to take the edge off during or after your … Read more The Top 15 Songs for Copywriters: A Writing Countdown

10 Benefits of Remote Copywriting

When COVID-19 forced agencies all over the world to send their copywriters home to work virtually, remote copywriting experienced a big moment. Whether you are one of the many freelancers (or now, agency copywriters) already working remotely or are possibly weighing up the options of searching for a remote job, you may find these 10 … Read more 10 Benefits of Remote Copywriting