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content marketing

Natural Language Processing (NLP): What is it and how is it transforming content marketing?

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As a content marketer, you may not realize it yet, but natural language processing (NLP) has already changed the game. Monster.com ranks it among the top three in-demand skills, and the global NLP market is projected to grow to 43 billion US dollars by 2025. That’s 14 times its size from 2017!  This field has … Read more Natural Language Processing (NLP): What is it and how is it transforming content marketing?

What is an AI writer and how does it work?

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As technology moves forward at a rapid pace, what took hours to do previously can now be done in a fraction of the time. Writing blog content has become a lot easier to do, especially for those people that are inundated with dynamic tasks, such as founders, entrepreneurs and content marketers. Let’s explore how an … Read more What is an AI writer and how does it work?

The benefits of content marketing for startups

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If you’re a startup looking for a competitive edge, it’s time to consider content marketing. Content marketing can help you grow your startup by attracting new customers and increasing sales volume. It can also help you create a trustworthy, professional image on the web. Content marketing helps you reach potential customers by posting articles, news, … Read more The benefits of content marketing for startups

Multi-Channel Content Marketing: A Summary

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Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more Multi-Channel Content Marketing: A Summary

17 Opinions on the Future Role of AI Content Generators: Why Go AI?

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Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more 17 Opinions on the Future Role of AI Content Generators: Why Go AI?

13 Copywriting Podcasts to Follow in 2021

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As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more 13 Copywriting Podcasts to Follow in 2021

25 of the Top Content Marketers on Twitter

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(updated: May 13, 2021) Social media has become a core element in the field of content marketing, and many of the top professionals in the industry have made their presence felt in a larger way than ever before. We’ve decided to look at 25 of the Top Content Marketers on Twitter, with the only inclusion … Read more 25 of the Top Content Marketers on Twitter

AI Content Marketing – A Future Role

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Updated: 30 June 2021 Creating high quality content on a continual basis is a demanding job. Content marketers are always researching and looking for inspiration around every turn. They need to be aware of the latest trends and be the first to know about the latest in the field of content marketing. There’s no doubt … Read more AI Content Marketing – A Future Role

How using Multilingual Marketing can Benefit Your Business

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Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.