Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more Multi-Channel Content Marketing: A Summary
Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more 17 Opinions on the Future Role of AI Content Generators: Why Go AI?
As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more 13 Copywriting Podcasts to Follow in 2021
(updated: May 13, 2021) Social media has become a core element in the field of content marketing, and many of the top professionals in the industry have made their presence felt in a larger way than ever before. We’ve decided to look at 25 of the Top Content Marketers on Twitter, with the only inclusion … Read more 25 of the Top Content Marketers on Twitter
Creating high quality content on a continual basis is a demanding job. Content marketers are always researching and looking for inspiration around every turn. They need to be aware of the latest trends and be the first to know about the latest in the field of content marketing. There’s no doubt that every organization can … Read more AI Content Marketing – A Future Role
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.