Lauren Meyer 
If you have any experience with content or copywriting, there’s a good chance you’ve had to practice paraphrasing at one point or another. Authors, markers, and all other writers need to have this skill in their arsenal if they want to produce high-quality pieces. When we try to convey a message to our audiences that’s … Read more QuillBot vs ContentBot: Battle of the Paraphrasing Bots
Digital marketing is quickly becoming a sought-after skill by many companies. In every industry, and for every business, marketing plays a key role in success. In many cases, it’s the main contributor. Chief marketing officers are entrusted with some of the most important and challenging tasks in the marketing world. They need to drive customer … Read more The Pros and Cons of Workflow Automation: A CMO’s Checklist
So, you’re interested in making workflow automation a part of your marketing strategy? Well you’ve come to the right place! (or should we say, page) We’re not surprised to find you here, since 72% of successful companies are already using marketing automation to enhance their strategies. In fact, marketing is currently the largest sector using … Read more The 5 Stages of Setting Up an Effective Workflow Automation
If you had to ask any digital marketer what their greatest skill is, it would be the ability to multitask. Managing an entire marketing strategy is no easy task – in fact, it could be compared to a juggling act. There are deadlines to meet, clients to please, and metrics to measure. Blog posts, social … Read more 8 Workflow Examples to Streamline your Marketing
As the digital marketing industry continues to grow, many managers and agencies find themselves bending under the pressure. There are trends to stay on top of, numbers to track, and clients to satisfy. Did we mention that this applies to each client’s industry, style and brand? We get it – It’s a LOT to handle! … Read more 8 of the Best Workflow Automation Tools for Marketing Agencies in 2023
If you ask us, a quality marketing strategy is one that spans across multiple channels. Targeting your audience from different angles opens the door for a more “customer-focused” approach. With highly targeted marketing and data driving your decisions, customer satisfaction and retention are just around the corner! When it comes to multichannel marketing, the goal … Read more Multichannel Marketing: A Strategy for Keeping Audiences Engaged
Whether you’re new to the digital marketing world or are already familiar with all the ins and outs, I’m sure we can all agree that it’s the route of many headaches. The challenge of trying to navigate the volatile landscape and preferences of audiences is far from an easy task. There’s no one size fits … Read more Mastering Campaign Personalization: Using AI Content Automation to Enhance CMO Strategies
The world is undeniably leaning more and more towards digital dependency. It seems that the more the digital social world expands, the more interpersonal social connections taper off. Marketers have noticed this growing divide and are constantly on the search for ways to bridge the gap. They are increasing their use of personalization to connect … Read more Taking UX to New Heights: The Power of AI-Driven Personalization for Marketing Agencies
Content marketing matters. Period. Full stop. Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more Defining and Tracking your Content Marketing KPIs: A Guide
Artificial intelligence, AI writers, content automation, machine learning, natural language processing, algorithms, generative AI, etcetera, etcetera, etcetera. What does it all mean? For starters, it’s a whole lot of technical jargon that seems overwhelming when put altogether, especially if you’re just now hearing about it. However, with tools like ChatGPT and InstructBot taking the marketing … Read more Investing in Success: The ROI of AI Content Automation for Marketing Agencies