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Technology and the future of books

For almost 300 years, books have been the primary means of gathering and sharing information. They were the way that people learned, shared stories, and spent their free time, but has their time come and gone? The technological age has introduced a new way to read that has redefined how we think about books. In … Read more Technology and the future of books

Use the science of music as a tool to enhance creative productivity

Enforced changes to our world have dictated how business is now being conducted. Greater emphasis is being placed on setting up remote offices, carrying out remote business meetings and, in many cases, making use of entirely virtual workspaces. With these changes, a number of you may be experiencing working life in physical solitude for the … Read more Use the science of music as a tool to enhance creative productivity

How to beat loneliness in workplace solitude

Many of you are now experiencing what it’s like to work remotely. I know I am. The lack of office noise and the odd chirp from a co-worker gets to you at times, doesn’t it? Loneliness carries an increased risk of depression, anxiety, and other mental health issues. Besides that, a 75-year study of 724 … Read more How to beat loneliness in workplace solitude

Incorporating copywriting into your startup

Writing persuasive advertising copy is an art. Research should be done into the right type of copy suitable for your enterprise. Before you go about incorporating copywriting into your startup, decide whether you have the skills to carry it out yourself or to consider hiring a professional copywriter. Hiring the right copywriter Copywriters are writing … Read more Incorporating copywriting into your startup

Copycat: 15 Examples of Plagiarism Throughout History

Plagiarism has been around since a few decades after the death of Christ. In modern times it is unlikely to disappear either. The wealth of information online encourages those looking for instant gratification instead of generating their own original words of substance. What follows are 15 examples of plagiarism throughout history:- 01. Fidentinus The first … Read more Copycat: 15 Examples of Plagiarism Throughout History

35 Tips to Stop Procrastinating and Write Productively

I was wondering whether to write this article now or to leave it for later? Fortunately my research prompted further immediate action. Here are 35 tips to stop procrastinating and write productively… 01. Identify and Admit Your Procrastination The initial step needed for you to begin to eliminate procrastination is to identify and admit that … Read more 35 Tips to Stop Procrastinating and Write Productively

Beating the Block: 21 Suggestions on How to Eliminate Writer’s Block

The dreaded block! As writers we’ve all been through it. It’s a regular part of most of our lives and we’ve probably come up with ways of combatting it when it rears its ugly head. Some of the time. In case you still need a little help, here are 21 suggestions on how to eliminate … Read more Beating the Block: 21 Suggestions on How to Eliminate Writer’s Block

13 Tips for Writing a Captivating Landing Page

Like most other copy, writing a captivating landing page takes a lot of effort in order to one-up your competition and gain an advantage. Your job, as a copywriter, is to make this happen. The following 13 tips will help you in your quest… 01. Know Your Target Audience The better you know your readers, … Read more 13 Tips for Writing a Captivating Landing Page

13 Legendary Advertising Slogans Throughout History

There have been some legendary advertising slogans throughout history, so to whittle them down to a mere thirteen is an impossible task. I have selected some of those that I find the most memorable to share with you:- 01. Nike – “Just Do It” Nike’s immediately-recognisable slogan was conceived by Dan Wieden, co-founder of a … Read more 13 Legendary Advertising Slogans Throughout History

Multi-Channel Content Marketing: A Summary

Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more Multi-Channel Content Marketing: A Summary