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content writing

Content Writing vs Copywriting: What’s the difference?

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Did you know that the content marketing industry worldwide is expected to grow by $417 billion from 2020 to 2025? No wonder content is king.  In today’s fast-paced digital world, everyone has a voice. Whatever the topic, people and organizations are constantly sharing their views through social media, email, blogs, podcasts, and websites.  In this … Read more Content Writing vs Copywriting: What’s the difference?

The Differences Between Content Writing and Copywriting

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Often, as a start-up, you’ll have one employee designated to carry out full function marketing writing, and you’ll call this person your “copywriter”. Depending on the qualifications and experience of the writer concerned, you may not be filling the copywriting function correctly. So what are the differences between content writing and copywriting? Role In corporate … Read more The Differences Between Content Writing and Copywriting