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Research: The Most Important Skill in a Copywriter’s Arsenal

So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more Research: The Most Important Skill in a Copywriter’s Arsenal