Research: The Most Important Skill in a Copywriter’s Arsenal

So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more Research: The Most Important Skill in a Copywriter’s Arsenal

15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position … Read more 15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

Business Focus: 4 Ways That a Copywriter Can Benefit You

It is difficult keeping up with the fast pace of change in the business and marketing world. As a result, many enterprises are reaching a point where a decision on how they want to show themselves to the public needs making. To aid with this, here are some reasons why focusing on copywriting can benefit your business.