Research: The Most Important Skill in a Copywriter’s Arsenal

So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more Research: The Most Important Skill in a Copywriter’s Arsenal

Be Prepared: 42 Potential Interview Questions and Tips for Copywriting Candidates

Copywriting is an increasingly competitive industry and, when you get that interview scheduled, it is important that you are as prepared as you can be. Here is a list of 42 potential interview questions and tips for copywriting candidates. Q01: How Would You Describe Your Writing? Everybody has a personal style. It’s up to you … Read more Be Prepared: 42 Potential Interview Questions and Tips for Copywriting Candidates

The Top 15 Songs for Copywriters: A Writing Countdown

It’s fun to play with words. Certain songs have links to the copywriting profession, albeit tenuous ones. We’ve found a way to link some song titles and certain lyrics in the songs themselves in order to form The Top 15 Songs for Copywriters: a writing countdown to take the edge off during or after your … Read more The Top 15 Songs for Copywriters: A Writing Countdown

15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position … Read more 15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

15 Tips to Create a Compelling Blog Introduction

You want your blog introduction to inspire further reading. Your readers want to read further. Use these 15 tips to create a compelling blog introduction that will leave them in no doubt as to why they should! 01. Build a Little Mystery Don’t give away too much about the rest of your article in the … Read more 15 Tips to Create a Compelling Blog Introduction

5 Copywriting Techniques to Increase Sales

Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales: The 4 U’s The birth of the 4 U’s formula is accredited to master copywriter and life coach, Michael Masterson. Designed primarily to write captivating headlines for copy, … Read more 5 Copywriting Techniques to Increase Sales

10 Tips for Writing a Great Blog Post

Writing a great blog post is easy, isn’t it? Throw in a header, slap in some facts, sum it all up and you’re done. Or you can do it the right way… The right way is to write it properly. According to a 2020 survey conducted by Orbit Media on over 1000 bloggers it takes, … Read more 10 Tips for Writing a Great Blog Post

The Benefits of User Research

What is user research? Simply put, it is research conducted by designers, content strategists and copywriters into the needs and wants of users of their ideas, products or services. There are many forms of user research. The earlier you can incorporate some of these into a design process, the more likely you are to transform … Read more The Benefits of User Research