Did you know that Bill Gates introduced the well-known phrase ‘Content is King’ over two decades ago? This saying still stands strong today! That’s why companies spend millions of dollars each year on creating new content. In fact, according to Content Marketing Institute, 46% of businesses intend to increase their content creation budgets in 2022. … Read more How can you develop a solid content strategy for your business?
So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more Research: The Most Important Skill in a Copywriter’s Arsenal