content strategy Archives - ContentBot Blog

8 Signs it May Be Time to Hire a Professional Content Marketer

Before we dive right into the topic, it’s important to understand what content marketing is. The Content Marketing Institute (CMI) defines it as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” It’s also … Read more 8 Signs it May Be Time to Hire a Professional Content Marketer

How can you develop a solid content strategy for your business?

Did you know that Bill Gates introduced the well-known phrase ‘Content is King’ over two decades ago? This saying still stands strong today! That’s why companies spend millions of dollars each year on creating new content. In fact, according to Content Marketing Institute, 46% of businesses intend to increase their content creation budgets in 2022. … Read more How can you develop a solid content strategy for your business?

The Life of a Full Time Copywriter

The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more The Life of a Full Time Copywriter