Updated: 28 May 2021 Pain-Agitate-Solution. The three words alone invoke a reaction, don’t they? At a time when digital copy has become even more competitive due to the sensitive state of our World, what better way is there to promote anything than with empathy and through emotion? Commonly going by the acronym PAS, Pain-Agitate-Solution or … Read more Pain-Agitate-Solution: An Effective Copywriting Formula
What is user research? Simply put, it is research conducted by designers, content strategists and copywriters into the needs and wants of users of their ideas, products or services. There are many forms of user research. The earlier you can incorporate some of these into a design process, the more likely you are to transform … Read more The Benefits of User Research
These are age old questions when it comes to, well, just about any profession. Will you earn less according to gender? Is it a deciding factor if there’s a promotion on the line? Can a woman do the job as well as a man (or vice versa)? What role has gender played in copywriting? Copywriting … Read more What Role Has Gender Played in Copywriting?
The most important aspects of successful copywriting when beginning any new project are:- Research and clarify your audience thoroughly. Identify the benefits of the product or service that you are promoting and the key messages you want to relay. Chart a strategy to approach the subject. 1. Clarify and Research Your Audience There’s always a … Read more The Most Important Aspects of Successful Copywriting
The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more The Life of a Full Time Copywriter
With the advent of Covid-19, thousands of people have to fit into our new world without any prior experience. Unemployment, or the loss of a customer base, as businesses floundered has become commonplace. As such, many have to find a new means of generating income. With face-to-face interaction minimal, we’ve needed to learn how to … Read more How to Become an Effective Remote Copywriter
Often, as a start-up, you’ll have one employee designated to carry out full function marketing writing, and you’ll call this person your “copywriter”. Depending on the qualifications and experience of the writer concerned, you may not be filling the copywriting function correctly. So what are the differences between content writing and copywriting? Role In corporate … Read more The Differences Between Content Writing and Copywriting
It is difficult keeping up with the fast pace of change in the business and marketing world. As a result, many enterprises are reaching a point where a decision on how they want to show themselves to the public needs making. To aid with this, here are some reasons why focusing on copywriting can benefit your business.
Copywriting is the art of strategically using words to convince prospects to buy a product or make use of a service. In other words, it is a very important part of the marketing process in business and, especially in this digital age, encompasses many other facets of marketing too. Here are the Top 10 copywriting tips that I’ve learned to help you to grow your business through the coming year and beyond:-
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.