8 Signs it May Be Time to Hire a Professional Content Marketer - ContentBot Blog

8 Signs it May Be Time to Hire a Professional Content Marketer

Before we dive right into the topic, it’s important to understand what content marketing is. The Content Marketing Institute (CMI) defines it as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

It’s also a way to give to potential customers rather than asking them to do something. You help solve their problems by providing free, valuable, no-strings-attached information without asking them to buy something in return. Even if a product is sold through the content you’ve posted, your customers will be happy because it was done in a way that makes them feel understood and appreciated.

Now that we have a better understanding of what content marketing is, it’s time to look at: Signs that you may need to consider hiring a professional content marketer.

Most of your marketing is online

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If your business:

  • has a website
  • has various social media profiles
  • sends out regular newsletters, and 
  • writes blog posts 

then it may be time to consider hiring a content manager. This also applies if you’re posting content, but no one is actually reading or seeing it. 

Your brand is the most important asset to your company. When your online content isn’t shining, you lose opportunities to connect with potential customers and could potentially damage your brand’s image. The world of digital marketing is competitive, and a professional marketer will help you stand out. 

 You can’t commit to consistency

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We all know the saying “consistency is key”. This is a very important concept when it comes to content marketing. When your brand is consistent it generates credibility, reliability and trust among existing and potential customers. It’s important to have a consistent voice, tone and style throughout social media posts, email replies and published blogs. This includes everything from researching current trends, to scheduled social media posts. 

You can’t commit to quality

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The aim of all marketing strategies should be to drive traffic back to your website. This is your primary presence on the Internet. For this reason, all content needs clear direction. Your content needs to be relevant to your business and what you are selling. If your calls-to-action (CTAs) remain unclicked and bounce rates are still climbing, then a professional content marketer will be able to develop a more effective strategy. Putting random information out there and hoping somebody notices, is not one.

You don’t know how to measure marketing performance

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Professional content marketers will often monitor the success of their efforts. Every day, sometimes multiple times a day. They thoroughly evaluate the after-effects of strategies, and monitor social media insights and Key Performance Indicators. These tools are then used to set marketing goals, and figure out ways to reach them. In taking these steps, they can tweak problem areas, use effective CTAs, and prove whether your content has had the desired effect. 

Without any form of measurement, you are taking a shot in the dark. Measuring performance is a way of aiming with the target clear in sight.

You want to help your sales team

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If your team struggles to, for example, answer Frequently Asked Questions, there may be a disconnect between your sales and marketing teams. Content marketers can help to develop PDFs and Customer Relationship Management (CRM) systems to avoid this problem. When sales and marketing have better cohesion within the business, the marketer can focus on more long term strategies that will benefit both teams.

Content managers may also be necessary if you have no in-house resources available to achieve your marketing goals. All published content must be optimized for search engines; a skill that content marketing experts possess.

You can’t keep up with changing trends

Image by Thomas Malyska from Pixabay

Let’s face it, it is extremely difficult to manage a business and keep up with ever-changing trends on platforms such as social media. The problem with this is; your content should be created around these trends in order to be relevant for viewers. Not every trend will suit your goal, but keeping up with the times will help expand your customer reach. A marketer will make sure your content is relevant, consistent and trending.

You want to grow your organic search results

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Bottom line: Content creates organic search traffic. This is why blogs are so popular. When you publish more blogs, you appear in more search topics, generate more traffic and increase your business’s lead generation. According to HubSpot, small businesses have shown the largest increase in traffic when publishing more articles. Content that’s been optimized for search engines stands the best chance at increasing your traffic and overall sales funnel.

You want to try a new content strategy

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Content marketing can take many different forms, whether it’s blogging, email campaigns, podcasts, social media posts, video creation, the options go on. If you’re interested in trying something new with your brand, it may be a good idea to have someone’s help getting started and to show you the ropes. Content marketers can also identify which methods will work best for your particular business, and help you safely enter the new territory.

So, to wrap up

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Your sales funnel is your customer’s journey through your business, from the first interaction on social media, to purchasing a product on your website. This often starts with the initial awareness and ends with customer loyalty (hopefully). A content manager can help smooth-over the in-between stages, and develop short term and long term marketing strategies.

Starting with top-quality content will grasp the attention of the audience, directing them to the next step. If your goal is to create brand awareness, or convert prospects into buyers, then it may be time to consider bringing a content marketer on board to make sure your funnel flows well. 

It’s important to note that anyone can create content, but not everyone can create effective content. For help with creating content, have a look at ContentBot’s AI Writer. If you’ve tried it, we’d love to hear your thoughts in the comment section! 


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