marketing Archives - ContentBot Blog

The Top 10 Marketing Blogs to Follow in 2023

With so much information available on the Internet today, it can be difficult to know which sources are reliable. The constantly evolving world of marketing means that keeping up with changing trends can be a challenging task. There are countless blog posts available that claim to offer quick fixes and easy tips and tricks of … Read more The Top 10 Marketing Blogs to Follow in 2023

Making the most of festive season marketing: Here’s How

Christmas gifts and ornaments

As another year comes to an end, and with the festive season around the corner, businesses start to think about their holiday campaigns. The holidays are a time when people are looking forward to a well-deserved break, and are generally feeling happier and more relaxed. It also means they’re more likely to spend money on … Read more Making the most of festive season marketing: Here’s How

12 SEO Trends for 2023, and How to Apply Them

SEO

As we move further into the digital age, it’s becoming increasingly important for businesses to have a strong online presence. One of the biggest contributors to this is a strong SEO strategy. Search Engine Optimization (SEO) is the process of optimizing a website for Google’s search algorithm, with technical SEO having a huge impact on … Read more 12 SEO Trends for 2023, and How to Apply Them

5 Effective Ways For Marketing Your Small Business On A Budget

What comes to mind when you think of the word ‘marketing’? Maybe paid Google or Facebook ads that run into thousands of dollars. Or perhaps SEO to boost your website’s organic reach. Or maybe even a Super Bowl commercial or a billboard in Times Square in New York City. Every business, from a one-person operation … Read more 5 Effective Ways For Marketing Your Small Business On A Budget

The Importance of Branding for a Small Business (Plus Tips To Get Started)

Take a look at your fingerprint.  I’m serious.  You can even smudge some ink on your thumb and place it on paper if you’re feeling particularly adventurous.  Now, look at the curves, swirls, and whorls that make your fingerprint uniquely yours.  A brand works in the same way.  It’s unique. It’s personal. And it’s unmistakable. … Read more The Importance of Branding for a Small Business (Plus Tips To Get Started)

Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

Artificial Intelligence (AI) has been around since the 1950s but has only recently been hyped as the next big thing since the dawn of computers and the internet. AI’s quickly becoming the new “it” technology everyone’s talking about.  It has the potential to transform the marketing industry and is slowly becoming the new frontier in … Read more Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

AIDA: The Grand Daddy of Marketing Models

Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models