marketing Archives - ContentBot Blog

5 Effective Ways For Marketing Your Small Business On A Budget

What comes to mind when you think of the word ‘marketing’? Maybe paid Google or Facebook ads that run into thousands of dollars. Or perhaps SEO to boost your website’s organic reach. Or maybe even a Super Bowl commercial or a billboard in Times Square in New York City. Every business, from a one-person operation … Read more 5 Effective Ways For Marketing Your Small Business On A Budget

The Importance of Branding for a Small Business (Plus Tips To Get Started)

Take a look at your fingerprint.  I’m serious.  You can even smudge some ink on your thumb and place it on paper if you’re feeling particularly adventurous.  Now, look at the curves, swirls, and whorls that make your fingerprint uniquely yours.  A brand works in the same way.  It’s unique. It’s personal. And it’s unmistakable. … Read more The Importance of Branding for a Small Business (Plus Tips To Get Started)

Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

Artificial Intelligence (AI) has been around since the 1950s but has only recently been hyped as the next big thing since the dawn of computers and the internet. AI’s quickly becoming the new “it” technology everyone’s talking about.  It has the potential to transform the marketing industry and is slowly becoming the new frontier in … Read more Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

AIDA: The Grand Daddy of Marketing Models

Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models