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Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

Artificial Intelligence (AI) has been around since the 1950s but has only recently been hyped as the next big thing since the dawn of computers and the internet. AI’s quickly becoming the new “it” technology everyone’s talking about.  It has the potential to transform the marketing industry and is slowly becoming the new frontier in … Read more Why Marketers Need an AI-First Approach: The Best Ways to Leverage AI in Marketing

AIDA: The Grand Daddy of Marketing Models

Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models