Artificial intelligence is the most trending topic in the world right now, and it’s not hard to see why. Buzzwords such as deep neural networks, machine learning, and natural language processing show up everywhere. The technology is being used to create self-driving cars, filter spam emails, and power digital assistants. All of these things are … Read more Can AI write blogs?
You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that are growing … Read more Keep Trendy: 10 Top Copywriting and Content Marketing Trends in 2021
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.