So, you’re interested in making workflow automation a part of your marketing strategy?
Well you’ve come to the right place! (or should we say, page)
We’re not surprised to find you here, since 72% of successful companies are already using marketing automation to enhance their strategies. In fact, marketing is currently the largest sector using automation today. In other words – welcome aboard!
In this blog post, we’ll introduce you to the world of workflow automation, along with the benefits that come with it. From there, we’ll walk you through the 5 stages of setting up a successful workflow automation to help take your marketing to the next level. Let’s jump right in, shall we?
What is workflow automation?
Workflow automation is another popular use of AI content automation. Marketers were looking for ways to redefine the content creation process. This includes everything from idea generation to editing, publishing, and monitoring the results.
Luckily, developers came to the rescue with AI software. By feeding the AI large amounts of data and programming its algorithms, it’s now capable of completing tasks that would typically need to be performed manually. And the results?
- Time and money saving
- Improved customer service and satisfaction
- A competitive advantage thanks to predictive analytics
- Enhanced ROI
- Social listening
- You get the point – It came with a lot of benefits!
So, how do automated workflows work?
The AI still needs human intervention in the form of prompts or “input” to perform a task. To put it simply, it needs to be told what to do. With workflows, you can choose a specific time or day for the task to be performed, along with details on how you want it done, where you want it sent, the standards it should meet, and where it needs to end up. This type of automation allows you to create the detailed step by step process that the AI needs to take to deliver what you want. You are in full control. The only limit is your imagination!
What are the benefits of effective workflows?
- Increased productivity: An effective workflow allows tasks to move from one step to the other without any interruption. It eliminates guesswork and allows employees to focus more on their tasks.
- Time efficiency: Workflows clearly define what needs to be done and when. This saves time and helps ensure that deadlines are met.
- Clear communication: An effective workflow helps maintain transparent communication among team members. Everyone involved in a project knows their roles and responsibilities, reducing the chances of confusion and misunderstanding.
- Resource optimization: No resources are wasted because of lack of coordination or mismanagement.
- Improved work quality: With each step clearly outlined, marketing is streamlined. Using AI also eliminates the risk of human error, improving the overall quality of work.
- Cost saving: Effective workflows prevent duplicate tasks, delayed deadlines, and other mistakes that can cost the business substantially.
- Accountability: Workflows help you assign each task to a specific team or member. This means each person is held accountable for each task throughout the process.
- Better Decision Making: Access to data and AI insights helps marketers make more informed decisions and identify improvement areas.
- Customer Satisfaction: A well-defined workflow ensures timely delivery and quality outputs.
- Flexibility: Effective workflows can adapt to changing business needs and scale as the business grows.
Stages of effective workflow automations
Stage 1: Identification
The first step is to identify the tasks or processes that could benefit from ai content automation. This could be anything from simple repetitive tasks to more complex processes involving multiple different steps.
When looking at automating workflows, every marketer should start by identifying standardized, repetitive tasks that take time to complete manually. This is the first step in streamlining marketing. Start by analyzing the existing flow that’s used to get the job done. Follow the process from start to finish. This will paint a clear picture of the current process and help you find automation possibilities easier. Make sure to take factors such as complexity and frequency into consideration.
Workflows are put in place to speed up marketing processes. They help optimize every step of the content creation process, from idea generation to execution and monitoring. But we’re getting ahead of ourselves. Let’s move on to stage 2.
Stage 2: Analysis and Design
Before we go any further, it’s important to have a clear set of goals and objectives that you’re hoping the workflow automation will help you achieve. Are you hoping to:
- Improve efficiency all round?
- Enhance your ROI and bottom line?
- Achieve consistency regarding volume and quality of work produced?
- Upscale production as a whole?
- Improve team collaboration?
Having clearly defined goals in place is a necessary part of the workflow automation process. You need to know why you’re making this change. Your team will benefit from the clear vision and it will set a good benchmark for future results to be measured against. Defining your KPIs is a good place to start. Give some thought to how you expect the automations to help achieve your goals.
Once you’ve laid a good foundation and know what tasks to automate, you can design and optimize the new workflows accordingly.
Stage 3: Selecting a Workflow Automation Tool
We know what we want to gain from updating our workflow processes to automations, but exactly how do we put them into practice?
The answer is workflow automation tools. There are a few prime selections available on today’s market, so we’re going to offer a bit of guidance to help you choose the right tool for your needs.
Here’s what you should look for in an automation tool:
- A user-friendly interface: The software should be easy to navigate and understand, without a steep learning curve and extensive training.
- Customization: Markers should be able to customize workflows to suit their unique needs, including task management, reports, and alerts.
- Integration: Third party integration is a huge plus. This includes email, CRM, and social media platforms.
- Automation: Look for software that can automate more than just workflows. It should be able to automate repetitive tasks and include tools for notifications, scheduling, and progress updates.
- Scalability: The software should be able to grow as your needs do. As you take on more clients and projects, you should be able to easily add users and create more complex workflows.
- Reporting and analytics: The software should be able to generate detailed insights into project progress, productivity, and SEO.
Once you’ve found a suitable tool to help you achieve your goals, it’s time to implement your newly designed and optimized workflow. Make sure to carefully evaluate your marketing needs against the services offered by the tool.
Stage 4: Implementation:
We know there are a lot of good options out there. Finding the best tool for your business takes time and deliberation. Once you’ve come to a decision, the next step is to create and implement your workflow. Remember, the goal is flawless automation that achieves high-quality results.
When it comes to the workplace, change can sometimes be met with resistance. For marketing teams, the introduction of new technologies can be daunting. The best way to help them embrace the changes and instill confidence is through training and education. They’ll be far more receptive and comfortable with the adaptations when they are equipped with the knowledge and tools to use it properly.
Having your employees on board with these changes has its advantages for you too. Many workflow automation tools are set up in a way that allows for project and team management. You can track project and employee progress in real time. The centralized platform helps businesses achieve better collaboration and tracking.
This stage involves integrating the workflow into your current system or process. You’ll need to configure the automation tools, and set up the tasks to be automated. Many platforms offer workflow examples and templates to help you get started. It’s important to make sure that the workflow is set up correctly to ensure that it works as intended. Testing your automation is the best way to make sure it’ll help you achieve your goals.
Stage 5: Monitoring and Improvement:
Remember those KPIs you outlined in stage 2? Well now it’s time to evaluate your results against those benchmarks. This final stage of an effective workflow is to monitor its performance and make improvements as necessary. This involves regularly checking the automation to make sure it’s working correctly, identifying any issues or problem areas, and making adjustments. We should point out that workflow automation isn’t a one-time process – it takes continuous improvement and monitoring to achieve the results and make sure it’s effective.
Take a close look at the generated content or outcomes and compare this to your predetermined objectives. Were they met?
Did the automation work as expected?
How much faster did it complete the same task?
What is the standard of quality?
Can we cut the process down further?
Have overhead costs reduced?
At a later stage, you’ll be able to accurately measure ROI and compare it to your analytics prior to the workflow. Ask users and recipients for their honest feedback and what their experiences were with the new system. Now is your chance to iron out the kinks and optimize your automations to maximize results. A quality assessment is a crucial step in any workflow automation set up if it’s going to be worth it in the long-run. Make sure to evaluate how much human intervention is required, the accuracy and quality of outcomes, and how much time is saved. You may need to consider alternative solutions if the results aren’t to your satisfaction.
If you ask us, marketing workflows are the next best thing since personalized emails. Automation has come a long way since adding a first name to email headlines. These new developments help you achieve more than previously thought possible. And the best part is, workflows can be set up for so many different tasks!
- Social media
- Email marketing
- Content creation
- Project management
These are all examples of workflows to streamline your marketing. By following the 5 stages of setting up an effective workflow, you can achieve results that would otherwise be unobtainable. Whether you’re hoping to maximize your ROI or simply want to make sure your customers are always happy, there’s a workflow to help you achieve it. With drag-and-drop features and user-friendly interfaces, they’re uncomplicated and worth the investment.
Have you tried marketing workflow automation? Let us know if it had an effect on your marketing outcomes and what your experiences were in the comments section!
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