20 Top Copywriting Productivity Tips and Hacks: How to Get Things Done

It has been 22 years since the Australian film director, Baz Luhrmann, released his spoken-word single “Everybody’s Free (To Wear Sunscreen)”. Since then the track has become a self-help mantra for thousands of people worldwide. The point being made by bringing up this song in an article about productivity will be clearly evident when you … Read more 20 Top Copywriting Productivity Tips and Hacks: How to Get Things Done

15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position … Read more 15 Necessary Tasks for Successful Freelance Copywriters: It’s Not All About the Copy

13 Copywriting Podcasts to Follow in 2021

As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more 13 Copywriting Podcasts to Follow in 2021

Dead Copywriters Do Tell Tales: 17 Pieces of Advice from Departed Content Marketers

They may have passed on but their legacies remain an example for those of us who’ve followed. Here are 17 pieces of advice from departed content marketers – dead copywriters do tell tales! John Emory Powers (1837-1919) “The first thing one must do to succeed in advertising is to have the attention of the reader. … Read more Dead Copywriters Do Tell Tales: 17 Pieces of Advice from Departed Content Marketers

10 Stats and Facts That Will Make Bloggers Think

Blogging is an industry all on its own. Gone are those days when blogging was a pastime for stay-at-home moms or a way for your kid brother to share the best game moves with his buddies.  At the beginning of 2021 there were over 600 million blogs on the internet, with an average of 6.91 … Read more 10 Stats and Facts That Will Make Bloggers Think

15 Tips to Create a Compelling Blog Introduction

You want your blog introduction to inspire further reading. Your readers want to read further. Use these 15 tips to create a compelling blog introduction that will leave them in no doubt as to why they should! 01. Build a Little Mystery Don’t give away too much about the rest of your article in the … Read more 15 Tips to Create a Compelling Blog Introduction

The Top 20 Copywriting Books of the New Millennium

Following on from our previous article, The Top 20 Copywriting Books of the 20th Century, we’ve now compiled a list of The Top 20 Copywriting Books of the New Millennium. With the advent of AI and content bots, certain of us tend to forget that much knowledge can still be gleaned by more traditional means, … Read more The Top 20 Copywriting Books of the New Millennium

The History of Copywriting: 13 Key Periods

As a copywriter, you’ve chosen quite an old profession. Evidence shows that the art of copywriting began as far back as 3000 BC. Let’s delve back into the history of copywriting:- 3000 BC: The Egyptian Papyrus of Slave Shem A piece of papyrus was discovered, dating back to the year 3000 BC. This is widely … Read more The History of Copywriting: 13 Key Periods

23 Tips for Writing Top Headlines

The importance of writing headlines should not be underestimated. Creating a headline that makes an immediate impression on a reader often defines whether or not they read on. There is no standard formula to writing a good headline but there are a number of options that you should consider including for maximum impact in headline … Read more 23 Tips for Writing Top Headlines

The Top 20 Copywriting Books of the 20th Century

(Updated: 27 May 2021) We’ve visited a number of online bookstores and allocated their “star ratings” to over 100 books tied in some way to copywriting. After totalling these ratings, we’ve compiled this list of The Top 20 Copywriting Books of the 20th Century:- 20. Catalog Copy that Sizzles – Herschell Gordon Lewis (1999) “This … Read more The Top 20 Copywriting Books of the 20th Century