Updated: 20 June 2021
With the advent of OpenAI, the growing question in copywriting and marketing circles is whether humans in copywriting face the prospect of becoming obsolete? Will we be replaced by the same AI that our words and creativity assisted in bringing forth? Is AI the future of Copywriting?
In my view, there is no need for alarm. We should view the current trend towards AI technology in the field of copywriting from a “glass half full” perspective. AI content generators won’t be rebelling against their “masters” and overthrowing us in the workplace at any time soon, but they can certainly start making our jobs a lot easier!
With AI content generators becoming more common in business, the challenge for copywriters is no longer to simply get better. A good writer will always be a good writer but we should embrace technology and use the latest tools at our disposal to become more productive. The trick is to identify which tools make our jobs quicker and simpler to do.
According to a Gartner statistic, the use of AI technology in business had grown by 270% from 2015 to 2019 and, no doubt, is continuing to grow. Although this is a figure applicable to all forms of AI technology, the trend in copywriting is certainly the same when it comes to content generation itself.
An Example of Content Generation
An AI content generator like ContentBot takes a few inputs and provides us with amazing content tips and ideas. We can generate blog topics, blog intros, product descriptions, website headlines and even marketing ideas with tools like these.
In the modern world, content generators are key to business success. By harnessing the power of a content generator, businesses can create content that goes beyond their typically generic, bland content. Creating thoughtful growth and customer retention plans can increase customers’ loyalty and engagement.ContentBot.ai
(For transparency’s sake, the above paragraph was created solely by ContentBot. I inserted “Blog Topic Ideas” as the copy type, and “Using content generators” as a short description. ContentBot did the rest in a few seconds.)
So is AI the future of copywriting? It is clear why there is a demand for AI products like ContentBot in business, but human knowledge and expertise is still needed to provide the foundation for result generation. ContentBot‘s algorithms do save a lot of time and deadline-related pressures that we previously had to endure alone.
We should not feel threatened by technology, but rather walk “hand-in-hand” with it towards a brighter and more productive tomorrow.
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