Chief marketing officers are faced with the challenge of coordinating content creation and marketing efforts across a large, global organization. They need to ensure consistent brand messaging and compliance across any and all marketing channels. Are you finding this quite difficult at times? We know how you feel! So, what if we told you that there was an easy way to plan, execute and monitor your overall marketing strategy? Well, you’re in luck!
In this blog post, we’re going to explain what AI content automation is, along with the benefits that come with using this rapidly advancing technology. We’ll also look at the ways in which ContentBot can help you achieve your marketing goals. Are you interested in taking your marketing to the next level and optimizing that content calendar? Then let’s get started!
What is AI content automation?
Let’s start with the basics. AI content automation is technology that uses artificial intelligence to create and manage content. The process relies on advanced software to generate written or visual content for various industries, including journalism, marketing, and e-commerce. It makes use of algorithms to generate these different types of content in a way that mimics what a human would produce.
AI content automation works by analyzing data and using natural language processing (NLP) techniques to understand the context, intent, and style of the content. It then uses this information to generate new content that meets your specific requirements. The software can generate anything from news articles, product descriptions, social media posts, and even legal documents. For the most part, it relies on human prompting to point it in a certain direction in order to generate relevant output.
Oftentimes all the AI needs is a short prompt to create suitable content that can be used on multiple platforms. We know, it sounds too good to be true. However, AI content automation is not without its challenges. We need to consider the risks and rewards before jumping on the AI bandwagon. It requires careful planning and management to make sure that the content generated meets quality standards. People sometimes forget that it needs tweaking for it to align with the company’s values and branding. It’s also important to consider the ethical concerns that come with using AI technology.
AI content automation is a powerful tool that can help companies save time and resources while improving their content creation processes. We believe that AI is the future of the eCommerce industry. With careful planning and management, it can be a valuable addition to any content team or marketing strategy.
8 benefits of AI content automation for CMOs
Save Time and Resources
AI content automation can help save time and resources by automating repetitive tasks such as content creation, data analysis, and social media posting. This frees up more time for marketers to focus on other important tasks such as strategy, research, and campaign management. Roughly 77% of CMOs are already making use of AI to automate redundant tasks.
The best AI tools let you perform multiple content automation tasks at once. Having a central platform to create, launch and manage marketing campaigns can have huge implications for CMOs who choose their content automation tools wisely.
AI content automation ensures that content is consistent in terms of tone, style, and messaging. This helps maintain brand identity and creates a better user experience for customers. Oftentimes this factor doesn’t receive the attention that it deserves, affecting the effectiveness of a company’s marketing efforts.
Many CMOs are so busy trying to juggle multiple divisions and marketing channels that consistency can seem like an impossible task. However, it holds so much importance and has the potential to make or break your company’s reputation.
Consistent brand presentation has the potential to increase your brand’s revenue by an average of 23%, with 87% of customers thinking brands should work harder at delivering a consistent experience.
AI content automation can help marketers create more personalized content for their target audience by analyzing data and insights. This means that marketers can deliver appropriate messages to the correct target at the best possible time. This is a surefire way to increase engagement and conversions; the lifeline of the eCommerce industry.
If you’re asking yourself why personalization is necessary in marketing, we’ve got some statistics that you need to see.
- 80% of consumers are more likely to buy from companies that provide tailored experiences.
- 72% of customers will only engage with personalized messaging.
- 70% of consumers say that their loyalty is influenced by how well a company tailors to their individual needs.
- 63% of people won’t buy from brands that lack personalization.
AI content automation tools can help identify the most effective channels to distribute content, helping to increase the efficiency of marketing campaigns. This can help CMOs maximize their marketing budgets and achieve their goals faster. In fact, 58% of marketers around the world are already using automation for task management.
With so many moving parts to keep track of, marketing officers can use AI to ensure measurability. Above that, it can be used to make sure that the right people receive the right information at the right time. I know, that’s a whole lot of “rights”. For those of you struggling to manage a high volume of content creation with limited resources, content automation could be exactly what you need to gain that competitive edge.
AI content automation can help marketers scale their marketing efforts by producing more content at a faster rate. This is particularly useful for companies that need to create large volumes of content to support their marketing strategies.
Ensuring that large quantities of high value content are created on a regular basis can be extremely challenging for marketing officers. With the help of AI automation, CMOs can increase sales leads by 50%. What’s more, they can decrease the average cost per lead by 33%.
Data-driven insights and analytics
AI content automation can analyze vast amounts of data at a rate that humans can only begin to comprehend. We’re talking a couple of milliseconds here! It can use this information to provide insights that can help CMOs make more informed decisions about their marketing strategies.
Research shows that 48% of marketers are handling data quality issues by using data analysis and AI tools. You’ll be able to identify areas of campaigns that may need drastic improvement, minor adjustments or total revamping. This will help to significantly optimize your return on investment (ROI).
Reduced human error
With AI content automation, there is less need for human intervention. This means it reduces the risk of human error in content creation, storage, and delivery. Accidental data leaks and other security breaches will also be prevented and handled better.
In the business world, there is a common concept with regards to the cost of human error. It’s known as the 1-10-100 rule. In short, the rule states that the longer the error goes unnoticed, the greater the cost to the company. Here’s a simple breakdown of the cost of human error:
- 1$ to validate the accuracy of data at the point of entry
- 10$ to correct or clean up a batch of data, and
- 100$ per record if no action is taken, or nothing is done.
AI automation eliminates the risk of human error, potentially saving companies and businesses hundreds, if not thousands, of dollars. Not to mention the time that goes into fixing them!
This is one of the most underrated benefits of AI content automation in marketing strategies. It’s also less common for CMOs to make use of AI for compliance, but it holds so much potential when implemented correctly.
AI can be programmed to ensure that all content created and shared by a marketing team is compliant with various regulations and laws. That goes for your company’s personal regulations, as well as global rules that need to be followed. This can help CMOs and their teams avoid penalties and other legal issues that could negatively affect your brand and reputation.
How can ContentBot help CMOs reach marketing goals?
We’re glad you asked! We know that ChatGPT has taken the world by storm in the past few months. Well, we’re going to show you how ContentBot’s multiple content automation features can help CMOs overcome challenges and reach their goals faster.
First, allow us to introduce our latest Flows feature.
With Flows, you have the opportunity to create your own custom workflows to automatically complete the tasks that you set in place. We’ll give you an example.
If you want to set up a flow where a blog post is written, automatically checked for plagiarism and then posted to your WordPress site without needing to complete all of this yourself, then we have the answer. Simply enter your input information into the fields provided and we’ll take care of the rest. Yes, it’s really that easy!
Flows allows you to automate content, whether it’s a Tweet once a week or a blog post every other day, and select when you would like these actions to be carried out. You have complete control over the intervals at which your content is produced; be it daily, weekly or monthly. Our goal is to eliminate the need for human interference and keep the high quality content coming! This helps CMOs keep up with the every-growing demand for high quality content and paves the way for consistency.
The affordability of our comprehensive platform allows for multiple marketing tasks to be performed from one convenient location. This reduces overhead costs for those with limited budgets and resources to achieve their marketing goals. It’ll also make collaboration between teams that much easier, ensuring cohesion and quality throughout.
The diversity of ContentBot’s tools give CMOs and their teams the ability to produce a wide range of content types, while also increasing production volume. There are options to create everything from reports and press-releases, to social media posts and marketing campaign ideas for when the creativity well runs dry.
ContentBot’s AI Content Automation has a data-driven approach that allows CMOs to make informed decisions about their content strategy. People will be able to make sure that their marketing efforts resonate with target audiences, and that they hit the mark each and every time.
If you’re interested in trying ContentBot’s vast array of automation tools, sign up here. If you have given them a try, let us know which tools you’ve found the most helpful and why in the comments section.