The marketing landscape is constantly evolving and expanding. Agencies are under more pressure than ever before to keep up with the ever-increasing demand for high-quality content. The volume of content that is required to stay competitive has increased dramatically in recent years. With limited time and resources, it’s a daunting task to meet these demands without compromising quality. Fortunately, we have the answer: AI content automation.
Artificial intelligence (AI) offers agencies a way to streamline their workflows, boost productivity, and produce high-quality content at scale. This technology has the power to help create and publish content faster and more efficiently. It gives agencies the freedom of allowing them to focus on the strategic and creative aspects of their work.
Despite the benefits of AI content automation, many agencies are still reluctant to adopt the technology. There is a fear that it may replace human creativity and that it can’t produce content that resonates with the audience. This is far from the truth. Rather than relying on AI solely for your marketing needs, the best results come when it is used in tandem with human creativity. This way, agencies can create content that’s both engaging and effective.
In this blog post, we’ll explore how agencies can use AI content automation to optimize workflows. We’ll discuss the benefits of the technology, while also giving insight into how ContentBot can help you achieve your marketing goals. Keep reading to see how AI content automation can transform your agency’s workflows.
What is AI content automation?
Let’s look at the first part of this phrase: AI
Artificial intelligence refers to a machine that has been taught to perform tasks that would typically be carried out by a human. These are usually simple, repetitive tasks that need to be performed repeatedly. They have been programmed to decipher human language (that goes for text and speech) and generate outputs based on its interpretation. It does this using Natural Language Processing (NLP), machine learning and algorithms.
Now, let’s take a look at the second part: Content Automation
This is when agencies use AI automation software to generate and manage content. That includes everything from concept to insights. Content automation can be used to generate ideas, distribute information and even measure the results of your marketing efforts. This makes it an incredible, versatile tool for individuals, businesses and agencies alike. It eliminates the need for human effort and labor by carrying out basic or tedious tasks that need to be completed on a regular basis, be it daily, weekly or month to month.
What are automated workflows?
This is one area where AI holds so much potential, but is often overlooked. Artificial intelligence can be used to automate your agency’s workflows thanks to its ability to follow predetermined instructions that have been put in place by humans. That’s right, it can be programmed to perform the tasks you don’t want to spend the time doing. Email correspondence, lead nurturing, sales automation, you name it. AI can do it all!
The benefits of AI content automation for workflows
- Increased productivity
- Time saving
- Reduced overhead costs and an increase in profitability
- Fewer mistakes due to human error
- Processes are streamlined for efficiency
- Improved customer service
- Measurability of performance
- Detailed and actionable insights
Wondering how to get started? We’ll show you 10 ways to automate your agency’s workflows to maximize marketing efficiency.
How to Transform Your Agency’s Workflow with AI Content Automation
Automate repetitive tasks
Running a successful agency comes with its own set of repeatable tasks that need to be completed time after time. It comes with the territory. AI can help free up valuable time and resources by automatically completing these tasks on command. 70% of the business leaders report that they spend up to 3 hours of the 8-hour workday performing repetitive tasks.
Whether it’s onboarding emails, A/B testing, communicating promotions, announcing updates, the list goes on. These tasks can all be automated, allowing agencies to focus on more strategic tasks that are aimed at development. This will also have the added bonus of boosting employee morale as workloads are reduced.
Data, data and more data
Artificial intelligence is capable of analyzing vast amounts of data at a speed that we as humans can only begin to imagine. Incorporating this automation has huge benefits for agencies, since 85% of data is unstructured. Using this technology gives agencies access to statistics, figures and patterns that will help them make better decisions going forward. It’s a way of making sure that your efforts are not wasted. Making sure that your marketing is driven by AI analytics will help you achieve optimal results.
Speed up the research process
If you don’t have the resources to put the necessary time and effort into the research part of your marketing strategy, then you might as well be aiming in the dark. It’s not enough to put your content out there in hopes that people will notice it. Keyword research, target audience analysis, market trends, these are all factors that need to be considered before content creation can begin.
Content research and planning can take anywhere between 8 and 12 hours per month, depending on the amount of content you aim to produce. To put it into perspective, one blog post may take only an hour to write, but it can take up to 4 hours to research and edit.
Do you often find yourself skipping steps and sacrificing quality for quantity? Then automating the research process could be what your agency needs to set the wheels in motion.
Monitoring market trends
Again, research is the most valuable tool in any marketer’s wheelhouse. Here’s why:
- New trends present themselves every day.
- You’ll gain a competitive advantage over your competitors in your field.
- You will be able to enhance the communication between you and your audience.
Staying on top of market trends will give you valuable insight into what customers want. You’ll also be able to identify any changes to customer buying behavior and where to focus your efforts moving forward. This will help you make sure that you reap the rewards of your marketing efforts and do not waste time targeting the wrong audiences.
Reduce overhead costs and increase profitability
Using AI automation for workflows can reduce an agency’s overhead costs in so many ways. In fact, HubSpot conducted a study that proved automation has a 99% positive ROI. There’s no longer a need to pay additional salaries, office rentals, transport costs and more.
Many automation tools offer the option to automate multiple workflows from a central point, making it a cost effective solution for businesses and agencies to increase their ROI (return on investment).
Streamline content production
From idea generation, to execution and analytics, the content production process can be sped up and optimized with the use of AI. As mentioned before, agencies now need to keep up with the ever-growing demand for content that provides value to the readers. Large volumes of high-quality content need to be produced on a regular basis if one is to stay relevant and stay ahead of the curve.
Luckily, platforms like ContentBot offer tools to help streamline this process. You can even go so far as to automate and schedule entire blog posts at regular intervals (daily, weekly, monthly).
Improve the quality of content produced
Did you know that 83% of workers who participated in a study said that they spend 1-3 hours a day fixing human errors? Now consider how much time and money could be saved if your agency’s processes involved AI automation.
Many of the tools available have built-in readability and plagiarism detection. Avoiding plagiarism is crucial when it comes to relaying information that has been shared before. Ensuring high readability scores will also improve your ranking on the search engines and increase the flow of traffic to your website.
If you choose wisely, your selected tool may be programmed to take SEO trends into consideration. SEO reports help to make sure that the content you are producing is optimized for the search engine results pages (SERPs). These tools are a huge advantage for those agencies that do not have the resources necessary to generate traffic organically, and it’s a nice-to-have for those who simply want to cover all of their bases.
Let’s talk about pay-per-click (PPC) advertising. You generate the relevant copy, select your preferred target audience, and your ad will be displayed wherever the program deems appropriate based on your input. You will then pay a fee each time the ad is clicked on by a viewer. This is one of the most effective forms of online advertising, as the ad is only displayed where it is most likely to get attention and results. These automated ads also provide valuable feedback, such as conversion rates and click-through rates.
While SEO is always a necessary part of any marketing campaign, this type of automation hosts huge potential for its users.
Improve lead acquisition and nurturing
Let’s stick with the idea of PPC advertising for a minute. If you use this marketing strategy, your ad will be shown to those who are most likely to click on it. This alone improves your lead acquisition ten fold, as you are targeting the most relevant and appropriate audiences.
The next step would be to set up a workflow that nurtures these leads. An onboarding email, followed by a hearty welcome and the next steps, and maintained with personalized offers and regular email updates (ie newsletters). This entire process can be automated thanks to artificial intelligence. The benefits of this integration have only been increasing in recent years, with companies that use marketing automation seeing 53% higher conversion rates. Creating effective workflow automations will help you attain optimal results for enhanced ROI.
Enhance customer experience
Here’s a prime example of a benefit of automated workflows: happy customers. Maintaining an open and consistent channel of communication only serves to improve the experience of your customers. Personalized offers, birthday wishes, seasonal promotions, these are all examples of potential automations.
One of the most popular and well known roles of AI is that of chatbots. ChatGPT is a conversational chatbot that has taken the world by storm, however, other tools like ContentBot’s InstructBot are also making their way into the light. Chatbots that are programmed with their agency’s frequently asked questions and answers (FAQs) ensure that customers can get the answers they’re looking for without having to wait on a human representative. Many of them are also capable of functioning 24/7, allowing the agency to assist customers at any given point in time, regardless of time zones.
How do I use ContentBot to automate my agency’s workflows?
Now that you’ve heard of all the ways that one can use AI to automate workflows to enhance marketing efficiency, you’re probably wondering what the next step is. Looking for an appropriate automation tool can be tricky, and it will all come down to your agency’s specific needs and requirements.
ContentBot has recently released a brand new feature called Flows. This tool lets you create your own custom workflows to generate the exact outcome you require at any given time.
Let’s use an example: You need to create a WordPress blog post every day that is automatically checked for plagiarism. You then want these posts to be checked for the appropriate readability score and automatically published to your blog. That’s easy! ContentBot’s Flow Builder allows you to create flows like this in a matter of minutes.
This revolutionary development is transforming the way that many agencies conduct their business and complete daily tasks. It saves time, resources and effort, while ensuring top quality and actionable results. The insights into these strategies will further help agencies to tweak their efforts in the future, leading to improved development and growth.
AI content automation has the potential to revolutionize the way agencies approach content creation and workflow management. It has the ability to streamline repetitive tasks and improve overall marketing efficiency. Agencies can free up their valuable time, effort and resources to focus on more creative and strategic initiatives that are aimed at future growth and development.
It’s important to note that AI automation is not a complete replacement for human input and creativity. Instead, it’s a tool that can enhance and support the work of agency teams, optimizing day to day operations and marketing strategies. Leveraging the power of AI content automation helps agencies to better meet the demands of their clients and gain a competitive advantage over the rest of the market.
To successfully implement AI content automation, agencies must prioritize a culture of continuous learning and development. They need to invest in the right tools and technologies, and ensure that their teams are equipped with the necessary skills and resources to use these tools effectively.
When it comes to finding the right tool, make sure to take your specific needs and requirements into consideration. ContentBot offers a wide range of tools. It is:
- An AI writer
- A Summarizer
- A Copywriter
- A Paraphraser
- An SEO indicator
- A Proofreader
- A conversational chatbot
- A content automation tool,
- and now a Workflow Builder all in one!
Do you have experience with automated workflows? Let us know your thoughts on the matter in the comments section!
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