Throughout the last two centuries, more and more emphasis has been placed on copywriting and marketing. There has been an array of pathfinders in these related fields, with many of the current crop continuing to forge new ways forward. Here are 20 quotes from renowned copywriters and marketers, both past and present… Stuart H. Britt … Read more Pearls of Wisdom: 20 Quotes from Renowned Copywriters and Marketers
We all like happy endings. Fairytale princesses often have them. Unfortunately we, in the real world, are not as fortunate. The primary reason for this is, although we can envisage the ending, we often don’t know how to get there. In copywriting and marketing, a formula exists that shows us the way. The marketing model, … Read more Before-After-Bridge Tells a Tale and Provides the Path to a Happy Ending
The FAB analysis formula is widely utilised in copywriting circles for obvious reasons. Focusing on the product and your target market enables you to educate both your audience and yourself. Product knowledge and user research are essential to this formula’s maximum impact. Correctly applied, the Features-Advantages-Benefits analysis for copywriters is FAB, and not only in … Read more The Features-Advantages-Benefits Analysis for Copywriters: Why It is FAB!
Bob Bly first presented The Secret of the Four C’s formula in his 2013 book, The Business-to-Business Marketing Handbook. As such, it is one of the newer copywriting formulas but it has made quite an impact in the industry in this short space of time. The Four C’s formula only works well with the proviso … Read more The Four C’s Formula: Creating Clear, Concise, Compelling and Credible Copy
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models
Updated: 28 May 2021 Pain-Agitate-Solution. The three words alone invoke a reaction, don’t they? At a time when digital copy has become even more competitive due to the sensitive state of our World, what better way is there to promote anything than with empathy and through emotion? Commonly going by the acronym PAS, Pain-Agitate-Solution or … Read more Pain-Agitate-Solution: An Effective Copywriting Formula
What is user research? Simply put, it is research conducted by designers, content strategists and copywriters into the needs and wants of users of their ideas, products or services. There are many forms of user research. The earlier you can incorporate some of these into a design process, the more likely you are to transform … Read more The Benefits of User Research
These are age old questions when it comes to, well, just about any profession. Will you earn less according to gender? Is it a deciding factor if there’s a promotion on the line? Can a woman do the job as well as a man (or vice versa)? What role has gender played in copywriting? Copywriting … Read more What Role Has Gender Played in Copywriting?
The most important aspects of successful copywriting when beginning any new project are:- Research and clarify your audience thoroughly. Identify the benefits of the product or service that you are promoting and the key messages you want to relay. Chart a strategy to approach the subject. 1. Clarify and Research Your Audience There’s always a … Read more The Most Important Aspects of Successful Copywriting
The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more The Life of a Full Time Copywriter