Warren Potter 
Bob Bly first presented The Secret of the Four C’s formula in his 2013 book, The Business-to-Business Marketing Handbook. As such, it is one of the newer copywriting formulas but it has made quite an impact in the industry in this short space of time. The Four C’s formula only works well with the proviso … Read more The Four C’s Formula: Creating Clear, Concise, Compelling and Credible Copy
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more AIDA: The Grand Daddy of Marketing Models
Updated: 28 May 2021 Pain-Agitate-Solution. The three words alone invoke a reaction, don’t they? At a time when digital copy has become even more competitive due to the sensitive state of our World, what better way is there to promote anything than with empathy and through emotion? Commonly going by the acronym PAS, Pain-Agitate-Solution or … Read more Pain-Agitate-Solution: An Effective Copywriting Formula
What is user research? Simply put, it is research conducted by designers, content strategists and copywriters into the needs and wants of users of their ideas, products or services. There are many forms of user research. The earlier you can incorporate some of these into a design process, the more likely you are to transform … Read more The Benefits of User Research
ContentBot has recently updated the functionality of our product as follows:- Rate Limiting In order to reduce potential abuse on our system and for our service providers, ContentBot has introduced rate limiting for all users across the board. From this point on, the following rate limitations apply: 9 content generations per minute, or 45 content … Read more ContentBot Product Updates
These are age old questions when it comes to, well, just about any profession. Will you earn less according to gender? Is it a deciding factor if there’s a promotion on the line? Can a woman do the job as well as a man (or vice versa)? What role has gender played in copywriting? Copywriting … Read more What Role Has Gender Played in Copywriting?
The most important aspects of successful copywriting when beginning any new project are:- Research and clarify your audience thoroughly. Identify the benefits of the product or service that you are promoting and the key messages you want to relay. Chart a strategy to approach the subject. 1. Clarify and Research Your Audience There’s always a … Read more The Most Important Aspects of Successful Copywriting
The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more The Life of a Full Time Copywriter
A couple of days ago we announced some new features to ContentBot. Guess what?! Our developers have been burning the candle at both ends to bring you yet more new features. By listening to the feedback of our valued users, we’ve been able to produce some more great new additions, including the following:- Change Tone … Read more Yet More New Features to ContentBot
Since the last product update, developers have been busy working to bring you even more new additions at ContentBot. We are striving to listen to you, our valued users, and give you the best value that you can find in AI content generation. Our latest features include:- Bullet Point Expander Generate a paragraph of text … Read more Even More New Additions to ContentBot